Building a story brand does this by teaching readers the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it and how to create the most effective messaging for websites, brochures and social media. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas or services. Sprinkled with pragmatic advice, it's designed to help leaders envision, plan, implement, operationalize, and hardwire medical groups that are highly evolved on every level.New York times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's story brand process is a proven solution to the struggle business leaders face when talking about their businesses. ![]() If you have a vision for what your medical group could be, think of this book as your blueprint for the future. What "efficiency" means for primary care practices, specialists, and hospital based operations Insights on shaping your brand experience (including pros and cons of creating a common brand across multiple locations) Governance structures that work for leading large multi-specialty groups of clinicians (Hint: "command and control" doesn't work) Strategies and tactics to make your medical group patient-centric by embracing consumerism Rethinking how you structure and market your business - and engage clinicians, employees, and patients - is the key to unlocking the potential of your medical group and helping your entire health system thrive in a value-based world. Leading Medical Group Transformation, by Vic Arnold and Matthew Bates, shares an exciting message for all medical group leaders - including those who lead academic medical centers (AMCs), clinically integrated networks (CINs), federally qualified health centers (FQHCs), or rural health clinics (RHCs). You are the catalyst that drives transformation. ![]() This means that medical group leaders, on the hospital side and the practice side, are in an incredible position. In fact, more than 85 percent of your community will visit a physician this year while less than 7 percent will spend the night in a hospital. They are the most consistent touchpoint with patients. Medical groups are new the front door to the American health system. ![]() ![]() Your medical group - or, if you're a leader inside a large health system, your affiliate medical groups - must transform to meet these new realities. Value-based payment models, the rise of patient consumerism, and crossing the tipping point on physician employment are all bringing about massive changes in how healthcare is delivered. Unlocking their potential will allow you to thrive in a value-based world. Medical groups are the new "front door" to your health system.
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